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Our Methodology

Your successful web design project starts with a well-defined web design process and clearly defined marketing goals.

At Coldplatter, we use a tested detailed approach to the design of a marketing website, breaking the project into six phases. This ensures that the project stays on track with regard to website structure, content and the budget.

Here’s how our web design process works!

Phase 1: Defining Site Goals

During the first phase of the web design process, we will meet with people from your company or organization or make arrangements over the phone to determine the objective of your website. What are your lead generation expectations? Is this an online tool for your clients? Do you sell directly over the Internet or is the goal to engage your client for further dialog? We like to plan ahead and get the details. How are we going to define the success of your website design?

Phase 2: Developing the Website Structure

In this phase of the web design process, we are flushing out the technical part of the website. We need to determine how the information will be made available to the site visitors – what paths they will take as they move through the site. We will build an electronic click-through (without graphics) to judge the website structure in its online format. Using these tools, we can determine both the needed technology and site navigation.

Phase 3: Website Design and Build

Next we develop the graphics and layout for the site. We will ask you to provide any text and graphics that you want included in the web site and build a graphical click-through. This will tell us where we need more graphics or modified text for the site. Once you are satisfied with the direction of the project, we will complete the graphics, collect or write all necessary text and build any animation or flash elements for the site.

Phase 4: Website Programming and Build

The amount of programming needed varies from site to site. Depending on the technolgies desired by you for your web design project, programming can take from as little as 2 days to up to a couple of months.  We have extensive knowledge in programming and can pretty much design anything imaginable given a reasonable amount of time.  We will make sure to keep you involved with the programming process as much as possible and are always available to hear to your ideas or concerns.  Many times we will make recommendations as to the sort of programming end users will expect from your website. It is up to you to decide if you would to develop these web applications to deliver your marketing message in a dynamic way for your users.

Phase 5: Website Release

The technical release of the site is usually very clear-cut due to the extensive testing in the previous phase of the web design process. We test our websites immediately upon release and ask our clients to do the same. Then we will work with you on getting the word out about your new site.

Phase 6: Ongoing Site Maintenance

At this point the website is released and our job of creating the site is complete. However, since public web sites are your face to the world, they must be kept current in terms of graphics, navigation, technology and usability. After release of the site, we will work with you to establish a regular review and maintenance schedule for your web site to accommodate client requests, user feedback, system upgrades and emerging web technologies.

Sound like a lot of work? Absolutely! But it pays off in the design of a quality website that strengthens your business processes and improves your company communications.